J.J.A Sales & Marketing Strategy

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1. Getting to know the customer- This is the initial stage where you endeavour to familiarize yourself with who your customer may be. It is smart to inquire about related and reasonable aspects of the customer’s life, so that the type of relationship established is less like a customer and sales clerk relationship and more like two co-workers at lunch.
(a) you may ask them about family history
(b) you may ask them about their passion work/family/other interest
(c) you may also ask them for advice on how to do something they are already great at

2. Exposing your product- I chose the word expose since most things that are exposed suggest it is something that was kept reserved or hidden from people, this makes the product seem valuable or special to a possible user/ purchaser. When people are considering to purchase a product or service, it makes them feel exceptional when the product or service puts them among an elite group or a prestigious group of purchasers. There is just something about exclusivity that appeals to customers, this is not to suggest that they be made to think they are one of the only purchasers, however it is an interesting feeling when people feel singled out amongst a few.

3. Let the product Sell- Most people are familiar with the phrase ‘selling the product’, However good products often sells itself. It is always good when you believe that others will benefit from having your product, this makes it easier to share with others the advantages and experiences they could have with your product. Truly, you should be ‘showing your product’, and then allowing the product to sell itself. If you are spending the majority of your time convincing people to buy your product and less time showing the product, then your problem may not be a selling one but a product problem.

4. Asking the big question- The big question that can truly make or break the sale is asking the customer, “Can you see yourself benefitting from a product or service like this?” Some may see this as a ‘set up’ question, Because the question does not ask, Do you want the product/ Can you afford the product/ Do you need the product or Do you like the product. This question is really placing the customer in a position where they must on their own determine the legitimacy of the product. Once customers agree that they could see themselves benefitting from using a product then the product would have already sold itself.

5. If you could afford would you buy- There are not many things we see that we want, and are able to afford, but do not buy. This is also a very strategic stage in the sale, again you’re not asking the customer to purchase, but asking them if they found the price to be a reasonable one would they buy. Again there are few things we want and are able to afford that we do not buy. Usually this question leads to the closing stage of the pitch.

6. Closing- This is the stage in the sale where it becomes a matter of cost verses bargain. The only thing more important than whether a customer can afford a product is if they see the product as an unquestionable want or need. Many people find a way to purchase the things that they want and/or need. The closing phase of selling a service or product may be sad and embarrassing when agents bring themselves to the point of begging, begging often takes away the prestige from a product or service. It is in the sellers’ interest that a customer departs feeling they have lost something special as oppose to the seller departing feeling he was the one who lost. I know you have probably heard of buyer’s remorse, but have you heard of ‘refuser’s remorse’. There are many people who leave a sales pitch after saying no to the agent, they often depart feeling disappointed about their ‘no purchase’ and then later return to make the purchase they had initially refused. Remember when closing the deal always close strong, it is always good to give a potential customer the best deal considering the mutual interest involved. However, never confuse the reputation of the product or service with the reputation of the Sales and Marketing agents. The value of a service or product far exceeds the possibility of an individual’s raise or commission, Customers respect the seller when he does not compromise the worth of his product or service.


Without Resistance: Change is Inevitable

You continue to foresee a fruitful tomorrow using yesterday’s botched lens.
Never acknowledging your loss, continually pretending each defeat is really a victory, hence never learning from your mistakes.
Every intervention that you employ has had a placebo effect, success is merely a fabrication of your imagination.
After deep introspection, you should be getting “back up” and “dusting off” learning from yesterday’s defeat, but your perpetual counterfactual thinking deceptively suggests your failure was really a success.
You are devoted to a world of ostensible actualities, you have the determination but lack in wisdom.
Perseverance is a gift to those with a discerning spirit.
Success is not purely an incident of chance, success is a collection of experiences made up of many highs and lows.
The enduring happiness of most experiences does not emerge upon arrival to the destination, but rather the journey along the way.
Therefore, make changes and learn along the way.

J. Archer

See my Walls

As humans, we are likened to self-contained builders that are trapped by walls of our own making.
We create our phenomenological reality based on culturally safe representative heuristics.
We establish walls that have personal value metaphysically but bears no value on our outer self-reality.
Dividing our world into sections, a defense mechanism for trying to understand it.
Despite the translucent and transparent matter of the wall, we endeavor to conceal our human parallels.
In a world inequitably segregated due to natural differences such as race and gender, we further the divide by constructing walls of social status: education, class, and prosperity.

J. Archer

Stand Tall Against Timidness and Skepticism (STATS)

Some who are certain they [know] you, will argue that statistically, your current adversities and your optimistic declarations of a future success are mutually exclusive. To such a null hypothesis I say smile, with faith and works your alternative hypothesis is a predictable attainment.

J. Archer

Educating our Youth: Whose education?


What is the role of society in educating? What is the role of education in society?
According to American psychologist John Broadus Watson;
“Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select – doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations and the race of his ancestors” (Watson, 1924, p. 104).
According to English philosopher and physician John Locke, he wanted an education that in the very first place would teach children to work: to become useful and god-fearing people who would not be dependent on charity. Locke wanted this education to create a rationally thinking, morally dependable, socially capable person given to both adequate reflection and adequate action. Locke considered good morals and good manners more important than knowledge; and as far as knowledge was concerned, he stressed it should be selected not just because of some educational tradition, but rather for reasons of usability and practicality. Locke advocates for teaching that was more concrete than abstract, and that to some extent took into account the individual pupil’s temperament, interests, capabilities, and environment. He pointed out explicitly that no two children were the same, or that compelling children to learn when they didn’t want to might turn out to be ineffective. According to Locke, the student should learn his proper place in the social order: if possible without harsh punishments, but if necessary the hard way (Locke, 1693).
What is education?
Who is educated?
Who creates a value system that simultaneously differentiates, categorizes, elevates, and diminishes people inequitably… inevitably establishing the boundaries of human academic development?
They say the sky is the limit. Whose sky? Whose limit?

J. Archer

“The Bahamas: our home-our problem”


It is now time for the advancement of a nationwide backed and government-sponsored Community-Based Participatory Research intervention into emotionally distraught and morally disengaged communities throughout the Bahamas. Community social ills in the Bahamas now require an ethnographic fieldwork approach; such an approach is necessary to resolve community problems by inquiring and facilitating each member’s diagnosis. Although regarded as a Christian nation, the Bahamas does not have a single, comprehensive, and coherent way of addressing ethical issues or dilemmas. Hence, we have seen an ad hoc approach to crime and other social problems. This must change. From afar, there seems to be disarray, we continue to be a society plagued with many lackadaisical followers and so few leaders. That is, many adults religiously point to their vicarious learning experiences as the scapegoat for all their questionable choices and poor judgment. In truth, as we scholars begin to contemplate on ways to change the moral fabric of our Bahamian community, this will not be possible unless we allow the affected peoples to tell their own stories and recommend their own solutions. We must begin and end with the peoples’ voice, we must only be guides and facilitators.

J. Archer

Guide Me the Right Way


Organizational ethics leadership includes demonstrating ethical decision-making and enhancing the moral climate of the organization while promoting an ethical culture. Truthfully, this is not a simple task, not only is it difficult to guide others towards making a right decision, but it is equally difficult to lead others when your actions are constantly under their observation, and therefore subject to reasonable scrutiny. While all of us are subject to human frailties, many of us are reluctant to assume a role for which others are likely to adopt their cue for moral action.

J. Archer

“Dead Curious”


“The unfortunate dead”… (Hans Jonas, 1974). Why is death or the sufferings preceding death regarded as unfortunate? In life, the value of death is silenced, we fear it and so we undervalue any importance it could/does have. Certainly, we do not entirely understand the state or value of death, its metaphysical relevance or spiritual evolution. Therefore, if death serves as both an abstract reality and a carnal human phenomenon, how are we to conclude that a state unbeknownst to us is unfortunate. To be sure, the fortunes of death are both secret and apparent to many.

J. Archer